For a number of years now, field sales has been facing challenges to innovate and change the traditional stereotypes of the industry. This has included enhancing the data and insights offered, creating new ways of working and developing products that offer more than ever before. The current pandemic has brought this under the spotlight even more. It’s therefore vital to …
A Reflection – Shopsmart: The Here and Now
Six years after Shopsmart first began trading, General Manager Karen Battrick reflects on our journey as an agency. “Six years has flown by! When we began the agency there were four of us in a temporary office with a phone, a computer and only our personal business reputations to build from. Now we’re a well-respected field sales agency with an …
Get real about the field! Part Two
Welcome to the second part of our look behind the common myths and misconceptions that hang around the field marketing industry. 6. Visiting convenience stores does not deliver a strong return on investment Convenience is the fastest growing retail sector, with an estimated growth of 17.6% by 2023 (IGD), meaning the channel should not be overlooked due to a lack …
Get real about the field! Part One
Field marketing is an industry that has changed significantly with technology advances – but at its core, the same basic service applies. In the meantime, a lot of myths and misconceptions have clouded the picture about how field marketing should work – in this blog we’ll blow those misunderstandings away. 1.All field marketing agencies use data efficiently …
Talking Balance
Shopsmart’s General Manager, Karen Batrick, joined other leaders from our parent group Acosta Europe recently to discuss balance in the workplace. Karen’s experience in retail is fascinating; as one of the first ever female store managers in the Co-Op group she has interesting perspectives to share on the subject of work and life balance.