Discover more from The Blog.

A Reflection – Shopsmart: The Here and Now

Six years after Shopsmart first began trading, General Manager Karen Battrick reflects on our journey as an agency. “Six years has flown by! When we began the agency there were four of us in a temporary office with a phone, a computer and only our personal business reputations to build from. Now we’re a well-respected field sales agency with an …

Get real about the field! Part Two

Welcome to the second part of our look behind the common myths and misconceptions that hang around the field marketing industry. 6. Visiting convenience stores does not deliver a strong return on investment Convenience is the fastest growing retail sector, with an estimated growth of 17.6% by 2023 (IGD), meaning the channel should not be overlooked due to a lack …

Get real about the field! Part One

Field marketing is an industry that has changed significantly with technology advances – but at its core, the same basic service applies.   In the meantime, a lot of myths and misconceptions have clouded the picture about how field marketing should work – in this blog we’ll blow those misunderstandings away.   1.All field marketing agencies use data efficiently   …

Talking Balance

Shopsmart’s General Manager, Karen Batrick, joined other leaders from our parent group Acosta Europe recently to discuss balance in the workplace. Karen’s experience in retail is fascinating; as one of the first ever female store managers in the Co-Op group she has interesting perspectives to share on the subject of work and life balance.